Other characters in the history of literature use this 'term' in reference to their mothers (Hamlet) or wives (Othello), so such name-calling is anything but rare. The character of John the Savage calls Lenina a whore, which you might find shocking. endless mass production demands endless consumption (constant purchasing of new things)Īdditional explanation concerning the use of strong language: In a world based on these principles people are also mass produced.ģ. an emphasis on productivity and efficiency at all costs. people lack a comprehensive knowledge of the world (they possess only the knowledge needed to perform the tasks they were trained for)Ģ. The book envisions his practices and ideas taken to extremes:ġ.

He championed the division of labour in order to increase productivity. Henry Ford was an American industrialist, the founder of the Ford Motor Company, and the sponsor of the development of the assembly line technique of mass production. (Keep in mind that this was before World War II and nuclear bombs).īrave New World's dystopian state uses non-stop, trivial, sensual distractions (music, cinema, sports, sex, drugs) to prevent people from paying too much attention to social and political realities.įord is a replacement figure for 'God' in the novel as presented by the utterances such as: 'Ford helps those who help themselves' or 'Ford be praised' Aldous Huxley’s satirical book about a technocratic, totalitarian state in which the masses are engineered into obedient workers and consumers by eugenics, drugs and mindless enjoyment was one of the first to question the benign nature of technology and science. When Brave New World was published, science and technology were widely seen as holding a utopian promise. How beauteous mankind is! O brave new world, How many goodly creatures are there here! Title: Brave New World's title is derived from William Shakespeare's play The Tempest (Oluja): Important concepts: SOCIAL AND GENETIC ENGINEERING (EUGENICS), “HAPPY PILLS”= SOMA, HENRY FORD (FORDISM), SOCIAL AND BIOLOGICAL CASTE SYSTEM, CONSUMERISM, CONFORMITY, INDIVIDUALISM, ALIENATION Since the Trump administration took over, it has become one of the top 10 best-selling books on Amazon. Ranked fifth by the American Modern Library among its 100 best novels, Aldous Huxley’s Brave New World remains an enduring classic of speculative fiction.

It is (mostly) set in London in the year AD 2540 (632 A.F.-'After Ford '-in the book). Brave New World is a novel written in 1931 by Aldous Huxley, and published in 1932.

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